Website Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Boost traffic to your website

Are you showing up in your customers’ internet searches?  In other words… Is your business being found online?

If you have a website, you need to know about Search Engine Optimization (SEO).  The goal of SEO is to help potential customers find you when they are searching for your products or services.  Driving traffic to your website helps your company sell and grow.

Understanding SEO

To really understand SEO, you need to think about it from the perspective of the search engines that you’re trying to influence.

Search engines are in the business of returning *the best* search results to users.  Period. This is why they continue to refine their secret and complicated algorithms.

In order to dominate their industry, search engines must sift through loads of data and return the highest quality websites to users.

The search engines check dozens of data points in order to find and return the very best sites.  The sophisticated algorithms guard against those who try to manipulate their way to the top of the list.

Again, search engines are in the business of returning quality websites to users.  Their algorithms are smart and won’t be fooled.

This is why real, quality SEO results take a very consistent effort over many months and even years.

SEO Tools

Many tools combine to build your SEO.  As users have success with your site, you build your authority in internet search and position in search returns.

Here are the SEO tools that top our list of best practices:

Quality content  

Your content should be geared for readers and optimized with keywords that are frequently searched.

Security certificate (https)

This legitimizes your website.  It builds trust with your visitors and with search engines.

Device responsive build

Over half of visitors now view websites on mobile devices.  Search engines do not want to return sites that users can’t view on their devices.

Fast loading

Data shows that visitors do not wait for slow sites to load.  Therefore, the search engines favor fast websites in search and penalize slow sites.

Consistent NAP

Your name, address, and phone number should be exactly the same everywhere it appears on the web.  This keeps it simple for the bots that crawl the web.

HTML on-page coding

There are many tools in the back-end of websites that feed information to the search engines.  Your pages should be tagged on the back end with titles, descriptions, and other terms that will help with search.  XML/HTML sitemaps should be submitted to the search engines so it is clear what can be found on your website.

Building a website’s SEO is a process that takes place over time, and many different pieces come together to influence a sites SEO.  Talk with us about your goals, priorities, and we will recommend an SEO plan for your company.

Ready to start your project?

Ready to start your project?

Download Our Free Guide - "Content That Connects"

A fresh look at content should be the starting point for anyone beginning a website project - whether it be a website refresh or a new site.

Download "Content That Connects," and you'll receive a full guide to getting started with your website project by looking at your content. You'll learn how to talk about your business, your services, and your value. All of this will help you think through the strategy behind your website.

Download Our Free Guide - "Content That Connects"

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