Convert Website Visitors - Landing Pages, Email Marketing, Google Ads

Digital Website Tools That Convert

What is your business’ strategy for attracting your ideal clients and reaching your goals?  That process can start with a website, but a website alone won’t generate sales.  You need tools and strategies that will convert your website’s visitors into customers.

At Bellaworks, we have all kinds of digital solutions that can help you do business – better.  Talk with us about your challenges and opportunities. We love being problem solvers. Not all solutions are right for every business or organization, and we can help you navigate which ones are right for you.

Our team of in-house experts will custom build and implement your tools, and we will train you on how to use them.  We are a one-stop-shop – from the concept, to the build, to the training and support. We are here to help.

Lead Magnets

Thirsty for business leads?  Ready to grow your network and fill your sales funnel?  Want to demonstrate your authority and expertise? Lead magnets could be the tool for you.  They are a fantastic way to hook your web visitors and build your engagement with them.

A lead magnet is something of value that you offer your website’s visitors in exchange for contact information, like an email address.  They allow you to build your email database so you can engage with people who have expressed an interest in hearing more from you.

A lead magnet should be something of value that is user-friendly and easy to consume.  There’s a good chance you already have the organizational knowledge to create a great one, but you might not realize it.  It could be a how-to guide, an e-book, a video, a free song, a recipe – whatever your audience would value highly enough to trade for their contact details – and you may already be sitting on everything you need to easily write one.

Website Landing Pages

Ready to launch a campaign to market your business and your products?  Is it time to move from a passive online presence to an active one that drives visitors toward specific next steps?

You need a landing page that will convert your website’s visitors into sales leads.

Why a landing page – and how is one different from a normal website page?

Landing pages are created as part of digital marketing campaigns.  The goal of a landing page is to convert a visitor into a next step action.  This action could be a click through to purchase an item, so a sale is made. Or, the goal could be to generate leads, and the visitor signs up for an email marketing list.  Either way, a landing page is very simple and is focused on a single call-to-action.

Email Marketing

Want to stay top-of-mind with your customers?  Or are you a non-profit organization that needs to stay in touch with your community about events, programs and more?

Email marketing is a necessary tool for many businesses and organizations.  

Recipients must choose to receive your email, and they can opt-out at any time.  This means that your recipients have demonstrated that they want to hear from you, so they are more likely to convert to next steps.

Industry leaders like Constant Contact and Mail Chimp offer templates that can be branded with your logo and colors.  You can choose how often you send your emails and link to your website, documents, PayPal and more.

Digital Website Forms

Want to offer an online contact form that gets a customer’s inquiry to the right place?  Need to collect payment online? Want to take registrations or sign ups?

Digital forms can offer flexible solutions that can streamline and simplify your processes.  They enable to you receive requests and process information 24/7. The forms can be integrated with other applications, like Paypal, in order to facilitate transactions.  You can apply conditional logic to your form to help automate processes that you might otherwise do by hand.

Google Ads

Google Ads are an opportunity to pay to have your website returned at the top of the page when a user searches on certain terms.  The word “ad” is generally shown next to a listing for a site that is paying for placement.

It can be tempting to sign up for ads.  They can sound like such a great way to drive traffic to your website.  But, when is it worth paying for ads, and when is it a waste of money? We can help you learn everything you need to know.

Ready to start your project?

Ready to start your project?

Download Our Free Guide - "Content That Connects"

A fresh look at content should be the starting point for anyone beginning a website project - whether it be a website refresh or a new site.

Download "Content That Connects," and you'll receive a full guide to getting started with your website project by looking at your content. You'll learn how to talk about your business, your services, and your value. All of this will help you think through the strategy behind your website.

Download Our Free Guide - "Content That Connects"

Our gift to you. Learn what makes great copy for your website today. Convert more, explain less.