We are always especially honored and excited when a client with a brand new business concept selects us as their website design and development partner. We love the energy and optimism that new business owners bring. It’s inspiring to listen to their stories and to brainstorm with them about how to bring their business to life online.
This was definitely the case with our friends, the Simoncic family, who are the new proprietors of Wag Valley Farm in Western North Carolina. The property they purchased was formerly known as Reeb Ranch, and it’s long been a popular destination for mountain biking. The family had dreamed of creating a destination for hiking, biking, concerts, weddings and so much more, and they are making all of this happen!
Our Bellaworks team kicked off our work with the Simoncics by designing their first logo. The Simoncics had a vision in mind for their branding but nothing on paper. We walked through our step-by-step process of identifying the colors, feel, tone and visual elements that fit the style they wanted. Our designer created several logo options, and the Simoncics selected their favorite. After a few minor edits, their first logo was complete.
The process we went through to design the Farm’s logo informed the design direction of the new website. Our team created page layouts that allow for a smooth user experience and appropriate branding and positioning of the Farm. We also worked with the Simoncics to integrate tools to build their email marketing and to handle tasks such as online reservations.
While we started on the page designs and digital tools, our trusted copywriting guru worked with the Simoncics to write high quality content to explain, position, and sell the Wag Valley Farm experience. The copy is optimized for search engine optimization (SEO) based on keyword research. The same messages and keywords are carried through to other communication channels like email marketing and social media.
Our incredible photographer and videographer captured fresh, new images of the Farm. As new features of the Farm are introduced, he returns to capture them so that they can be highlighted on the website.
If you’re looking for a wonderful mountain destination Western North Carolina, take a look at Wag Valley Farm!
Do you have a new or existing business that could benefit from a new website? Contact us and let’s talk.