Does your company have an old website that you’d like to update? Looking to add fresh content that can compete out on the internet? Here’s a tip. Your website needs a video on the homepage.
A video, really? Yes, here’s how it can help.
According to research , adding video to your website can increase the chance of a front page Google result by 53 times. Visitors to a website with a video are more likely to stay longer than they are if they visit a website without a video. Google see websites with videos as being credible and relevant because visitors are finding worthwhile information and staying on these sites.
Engage with Customers
People connect with people. And, videos allow people at your business to connect with your potential customers. Videos can very quickly connect and convey emotion in a way that text and still pictures cannot. There is significant data to support the fact that video increases website conversions, sales, sign ups and click throughs. Furthermore, video offers companies the chance to interact with viewers. Users are far more likely to comment on, share, or embed a video than they are a regular social media or blog post.
Tell Your Story
Bellaworks partners with many professional services firms, and we find that these companies have a particularly hard time telling their story. A video can go a long way toward quickly explaining complicated services. Video can add depth and personality to a company and showcase expertise. While you’re crafting your story, make sure to take a close look at your “About Us” page. Website analytics points to this as being one of on the most frequently visited pages on websites because people want to know with whom they are doing business. Make sure your story is a good one!
Though it may not seem like it at first, there are so many different types of videos that can help businesses connect with customers. Here are some ideas for video content:
- Introduction video/ Tell Your Story/ Brand Video
- Instructional/ Explainer video
- Customer testimonials
- Video a speaking engagement or event
- Behind the scenes access
- Projects/portfolio reel
Remember the adage, “a picture is worth a thousand words.” We promise that it’s still true, only a video is worth maybe a hundred thousand words. Let’s talk about your website and how incorporating video content can help transform your business.
Ready to start your project?
Download Our Free Guide - "Content That Connects"
A fresh look at content should be the starting point for anyone beginning a website project - whether it be a website refresh or a new site.
Download "Content That Connects," and you'll receive a full guide to getting started with your website project by looking at your content. You'll learn how to talk about your business, your services, and your value. All of this will help you think through the strategy behind your website.