SteelFab is a family-owned company that started three generations ago by making handrails for local clients. Through living by the “golden rule,” building lasting relationships with clients, and strategic growth, the company has emerged as a national powerhouse in large scale steel manufacturing.

As SteelFab grew from a regional manufacturer to one with locations across the country, the website became outdated, and company leaders knew it was time for an overhaul. The website project started with the need to reposition SteelFab as a national presence rather than just a regional one. Another goal was to find a way to list the various offices, manufacturing plants, and affiliate locations in a manner that would highlight the company’s national presence but with local offices and capabilities. Finally, company leaders also wanted to make the website attractive to prospective employees, since hiring a skilled workforce is always a challenge.

Bellaworks began by bringing in our trusted copywriting team to help craft new messaging for SteelFab that better communicates and positions the company. Our Bellaworks project manager helped reorganize key pages like the “locations” page in order to more effectively share important information. Our website designer created an entirely new custom design that draws visitors into the manufacturing process and the people who are involved in it.

We’re incredibly proud of the work that we’ve done with SteelFab, and we’re so grateful for our ongoing partnership with this national leader that was born and bred right here in Charlotte.

Has your company outgrown your website? Let’s talk about how we can help.



“This has been the smoothest and easiest website redesign we have ever had. Thank you for all your hard work. Please pass along my thanks to your developer and whoever had a hand in the site. You all have an amazing team, and I am so grateful for you all and am so glad that we got to work together on this project. Everyone has been ecstatic about how it looks and how it seems to represent us as a whole, not just a Charlotte based company. I hope we get to work together again.”

– Lisa J.

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