One of the most exciting things we’re seeing as we enter a post-pandemic era is the number of people who are starting their own businesses. Our client, Lindsey, is one of these people. After working for years as a food safety professional, she’s starting her own company.
It’s always exciting for us to create branding for a new company. We get to start with a fresh palate and fully embrace and interpret our client’s vision. We kick off the project with a design meeting where we discuss colors, fonts, and inspiration pieces, and then our designer works his magic.
Lindsey’s logo reflects her personal style and vision for her company. She wanted a fresh, timeless look that’s not too corporate and a little fun! Her family name, Bowen, is prominent and in a scrolling font as she requested. The green in the logo is a perfect nod to the “healthy” and “clean” that a food safety company helps ensure.
It’s a privilege to work with Lindsey, and we look forward to providing more digital solutions for her as she brings her company online.