Do I Still Need a Website Developer? Or, Can I Build a Site Using AI Tools?

April 4, 2023

The rise of Artificial Intelligence (AI) has made a significant impact on various industries, including website design and development. But is it possible to use AI to create a website or is a website developer still necessary? AI tools are rolling out fast and quickly changing what’s possible. Let’s take a closer look at AI and how it can be used in website design and development.

To begin with, it is essential to understand what AI is and what web development entails. AI is a system that can learn and execute tasks that would typically require human intelligence. On the other hand, web development is the process of creating and maintaining websites.

AI technology has advanced in recent years, and several tools and platforms have been created to help speed up web development. These tools use algorithms, plugins, and automation to simplify the web development process.

Despite the advances in AI technology, it cannot entirely replace web developers. 

Here are three reasons why AI tools don’t replace the need for a human website developer.

1.     AI Cannot Interpret Your Customers, Company, or Brand

AI lacks the ability to understand your unique business and the nuances of your company, customers and brand. In order to design a website that has the functionalities necessary to serve your audiences, you need the expertise of a professional web developer.

Your website is an essential marketing tool that should be uniquely branded to your business in a way that positions your company effectively. In a crowded online marketplace, a website that is tailored for your business is essential to your ability to compete for customers. At Bellaworks, our web design team will partner with you to develop strategies to showcase your business and guide your visitors to next step actions that help you convert them into customers. AI is a sophisticated tool that our team can use as we deploy your strategy, but the strategy is set by humans, not computers!

2.      AI Relies on Existing Data From Previous Projects

AI generated website design is inherently limited in the type of website projects it can generate. This is because it relies on tools to analyze and generate responses based on data from previous projects that are often similar to each other in design, layout, and functionalities.

On the other hand, Bellaworks offers a completely custom design process whereby we can create anything that you can imagine. We help you lean into your branding so you stand out from the competition. We listen to your pain points and offer solutions that make your life easier.

3.      AI Cannot Troubleshoot Ongoing Maintenance Issues

AI has revolutionized the web development industry by improving the web development process’s efficiency and speed. However, AI does not have the capacity to assess issues and then deploy the right mix of resources to mitigate them. It takes a human web developer to know when and how to make adjustments to website design, development, hosting and more in order to keep a website running smoothly. This is an important reason to maintain a partnership with a web development firm.

Summing It Up

Our team at Bellaworks loves strategizing with clients on how to help reduce pain points and to grow. We look at your whole digital portfolio – from branding, to copy writing, to design, email marketing, integrations, hosting and more. We identify where improvements can be made to help your company thrive. There’s no AI tool that can provide this.

Still AI offers incredible possibilities, and we’re excited the future of what AI can do. AI tools give us even more tools for our toolboxes, but AI is not a replacement in any way for what we, as humans, do in the process.  

Contact us and let’s talk about your website project and the tools that will best support your business. We’ll use advances in technology, including AI, to help build a dynamic site that meets your unique needs.

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