For over a decade, Peyton has been involved in all facets of website development, including design, site architecture, coding and organic search engine optimization. As Creative Director for Bellaworks, she works with clients and the project team from concept to launch to ensure the delivery of the desired vision.
After graduating from UNC Chapel Hill with a B.A. in psychology, Peyton spent several years working in the non-profit sector; first with Teach for America and later with ReEntry Youth Development in Raleigh, NC. She then made the switch to web development in 2004. Her background also consists of many years as a dance instructor & choreographer.
Peyton joined forces with Lucy to form Bellaworks in 2006.