Your brand is so much more than the logo in your website header, and we’re here to help you build it. Developing a brand identity includes graphic design, but it also encompasses how you speak to your audience, what sort of emotional impression you leave, and who you are as a unique business. Your website and digital marketing content are key tools for establishing your image, growing brand awareness, and defining your voice.
Look the Part
Our Bellaworks designers work with you to create imagery (including logos), color schemes, and typography guidelines that stand out from the competition. We understand the importance of a visual representation of your brand that looks professional, reflects your business, and can be consistently replicated across marketing mediums. This is a great place to start for new businesses preparing to launch or established companies ready for a brand refresh.
Find Your Voice
When you work with our team, we pay attention to the less tangible elements of your brand. You’ll notice us asking questions like: Where and how do you connect with your audience? What sort of tone do you want to have? How do you want your audience to feel after engaging with you? This gives us powerful insight into your brand identity, and we translate that knowledge into an effective branding and content marketing plan.
Choose Your Words
The words you use reflect your business just as much as your graphic design choices. Our expert copywriters develop meaningful content for e-mail campaigns, web pages, and blogs that not only improve sales but increase trust in your business. Clear and compelling copy helps people understand your business’s benefits and feel personally connected to your brand, and those customers are more likely to remain loyal, purchase again, and refer you to others.